Time for an Upgrade?
The brief was to create an out of house advertising campaign for Audible aimed at people aged 25, wanting to make Audible relevant to these ‘time poor’ individuals who want to get the most out of their free time.
We responded by making a campaign about upgrading, focusing on that fact that a majority of millennials constantly upgrade their phone when it gets old, so why not upgrade your books.
D&AD New Blood Entry 2020